hey —
NICE DIGS.

Gold Digger was created by people who believe in this city and were tired of other people, in other cities, telling us what our town is. We want to rock our roots, our way — with style, substance, and more than just a little sass.

authentic local pride

Small apparel shop designed, printed, made right here in the City of Sunshine. For everyone, as long as you’re not a jerk — lifers, transplants, just-startings, now-retirings, not-sure-about-its, and only-visitings.

This is just the first chapter. We’re here to honor our history, dig for the gold in our neighborhoods, and share it with style — all the stories, legends, jokes, challenges that are what makes this place home.